AutoSEO or FullSEO: Costing a Campaign Against One Order
Two monthly figures, 149 USD and 500 USD, plus two add-ons sold by the slot. The list is short and the arithmetic is trivial. What is not trivial is the comparison nobody prints: what one order is worth to your shop, and how many of them a year of this has to produce.
Priced against traffic, a subscription looks cheap or extravagant depending on the month you read it. Priced against the gross margin on one contract, it resolves in an afternoon. That second calculation fits an Edmonton buyer, because the businesses here that need to be found — fabricators, machine shops, equipment dealers, the outfits that keep the fleets running — close a manageable number of substantial orders a year, each carrying a margin the owner already knows to the dollar.
This piece walks the price list of the rebuilt Semalt panel line by line, then hands the arithmetic back to you, because it is yours to do.
What you are actually buying is a domain-month
Both tiers are quoted per domain, per month. That single fact drives more of the final number than the choice of tier does, and most shops overlook it when sketching a first budget.
A dealer with one website has one bill. A dealer running the main site plus a parts catalogue, or a second domain carrying an exclusive brand line, has two — and they need not share a tier. The domain where a specifier lands before requesting a quote can sit on the higher tier while a catalogue runs on the lower one, both managed in the same panel.
So count the domain-months you intend to pay for over a year before comparing features. Two domains for twelve months on the lower tier is a different commitment from one domain on the higher tier, though the second sounds dearer said out loud.
AutoSEO at 149 USD: the campaign runs without you
AutoSEO — the campaign on autopilot
For a domain that somebody must work on continuously, and there is nobody.
- Keywords found and ranked without a meeting. Candidate terms are assembled and prioritised automatically, so the campaign has a target list in week one.
- Backlink building runs automatically. Placements are made across the partner network without a per-placement decision from you.
- On-site suggestions from the model. Titles, headings and content gaps proposed against your pages; applying them stays your call.
- The full analytics stack is included, not metered. Search Console views, rank tracking, competitor lists and market research, all at this price.
- Live AI chat on the project data. The Stream assistant answers against real campaign, Search Console and ranking data, not a generic model.
The lower tier removes the excuse rather than the work. Most technical suppliers here are unstaffed on search not by decision but because the person who would own it is quoting jobs. Automation covers that gap, and not the case where somebody in-house has firm opinions about which terms matter.
FullSEO at 500 USD: where the manual overrides live
FullSEO — automation plus a hand on the controls
For a domain where somebody knows the product language well enough to overrule a model.
- Manual keyword selection, with automatic fallback. You choose the terms; anything untouched is handled by the automation rather than left idle.
- Manual placement with a Domain Rating target. Rather than accept whatever the network offers, you set the authority floor for donors.
- Human review mode for on-site changes. Proposed edits queue for approval rather than being treated as decided.
- A team behind the automation. SEO specialists, developers and writers work alongside the automated campaign.
The gap is 351 USD a month and it buys veto rights. Whether that is worth paying comes down to one question answerable without a spreadsheet: is there a person at your shop who would actually exercise the veto? The difference usually shows in whether anyone objects to the automated term list when it appears.
| Function | AutoSEO · 149 USD | FullSEO · 500 USD |
|---|---|---|
| Keyword discovery and prioritisation | Automatic | Manual selection, automatic fallback |
| Backlink placement | Automatic across the network | Manual, with a DR target you set |
| On-site changes | AI suggestions | AI suggestions plus human review mode |
| Search Console and SERP analytics | Full access | Full access |
| Live AI chat on project data | Included | Included |
| Specialists, developers and writers | Not included | Included |
The two least interesting rows decide most cases: analytics and the assistant are identical at both prices. Nobody pays the higher tier for better reporting. They pay for the right to say no.
Wikipedia at 10 USD and PBN at 1 USD, in fixed blocks
Two placement add-ons sit on top of either tier, priced per slot in fixed blocks rather than as an open budget line. The unit prices are small enough to be misread, so multiply before agreeing to anything.
Wikipedia slots
Sold in blocks of 0, 1, 5 or 10 slots.
- The blocks are fixed. Zero, one, five or ten, nothing in between, so the monthly line is 0, 10, 50 or 100 USD.
- Small numbers, deliberately. Even the largest block is modest next to either tier, which tells you what kind of lever it is.
PBN slots
Sold in blocks of 0, 20, 100 or 500 slots.
- One dollar a slot reads as free until you take the big block. Five hundred slots is 500 USD a month — the entire upper tier again.
- The block sizes jump hard. From 20 to 100 to 500 with no gentle middle, so the decision is coarse by design.
| Add-on | Block | Per month | Twelve months |
|---|---|---|---|
| Wikipedia | 1 slot | 10 USD | 120 USD |
| Wikipedia | 5 slots | 50 USD | 600 USD |
| Wikipedia | 10 slots | 100 USD | 1,200 USD |
| PBN | 20 slots | 20 USD | 240 USD |
| PBN | 100 slots | 100 USD | 1,200 USD |
| PBN | 500 slots | 500 USD | 6,000 USD |
The reference placements deserve the same caution from the other direction: ten slots is 100 USD a month, small enough to take without asking what it is for. Put the question you would put to a tooling purchase — what changes, and how will I know.
Three sources fill the pool; three verdicts empty it
Whichever tier you buy, the campaign runs on a keyword pool fed from three places. Knowing them is what stops the approval step becoming a rubber stamp.
- Google Search Console. Terms your verified property has already appeared for. Evidence rather than speculation — but blind to queries you are not yet visible on.
- Live SERP data. What the results pages look like in your space, including who else holds them. This is where terms you have never ranked for enter the conversation.
- Your own seed keywords. The list only you can supply: model designations, standards you build to, the words your specifiers use that no keyword tool has seen in volume.
Every candidate is then handled individually: accept, reject or defer. Three verdicts, one term at a time — the part of the workflow where a low-volume technical market repays attention, because the pool arrives sorted by conventional signals and your business is not conventional.
| Verdict | What it means | Typical technical case |
|---|---|---|
| Accept | The term joins the working set | A capacity class or standard your quotes actually reference |
| Reject | The term is removed from consideration | A consumer-facing variant that brings students and hobbyists |
| Defer | Held back without being discarded | A product line you carry but do not yet have a page for |
The deferred verdict is the one most teams never use and the most valuable of the three here. A term you cannot serve today because the page does not exist is not a bad term; it is a content task with a date on it. Rejecting it loses the observation, accepting it points a campaign at a page that will disappoint whoever arrives.
The pool itself is not exclusive to the upper tier. The lower tier builds and prioritises one too; what the upper tier adds is the ability to impose your own selection on top, with the automation catching everything you did not get to.
The mode switch, and why the fallback matters more than the manual mode
The manual controls are not a state you have to maintain. Keyword selection is manual with an automatic fallback, so the campaign does not stall when the person who was going to curate the list spends three weeks on a rush job.
Manual selection with fallback
You pick the terms that matter. Anything you leave untouched keeps being handled automatically instead of sitting idle.
Manual, with a DR target
You set the authority floor and place deliberately rather than accepting the default flow of the network.
Human review mode
Proposed changes queue for approval. Nothing lands on a spec page without a person seeing it first.
Identical at both tiers
Analytics, competitor lists and market research do not change with the tier. Only the controls do.
The switch means the higher tier degrades gracefully. In a month when nobody has time it behaves roughly like the lower tier at a higher price; in a month when your applications engineer spends two hours with the term list it does something the lower tier structurally cannot. The value of the upgrade is therefore a function of how many such months you expect in a year — a staffing question, not a marketing one. The campaign automation in My SEO is built around that asymmetry.
A Nisku equipment dealer, costed across a year
Take a mid-sized dealer south of the city servicing material-handling and process equipment across the Capital Region. It runs two domains: the main site, where a maintenance planner or plant engineer lands before requesting a quote, and a parts catalogue for one exclusive brand line, thousands of SKUs deep.
The plan: main domain on the upper tier from month one, because the applications engineer has firm views on which capacity classes matter; parts domain on the lower tier from month four, once the catalogue export is clean; one Wikipedia slot from month two and the small PBN block on the parts domain from month four.
| Line | Domain | Months | Rate | Total |
|---|---|---|---|---|
| FullSEO | Main site | 1–12 | 500 USD | 6,000 USD |
| AutoSEO | Parts catalogue | 4–12 | 149 USD | 1,341 USD |
| Wikipedia, 1 slot | Main site | 2–12 | 10 USD | 110 USD |
| PBN, 20 slots | Parts catalogue | 4–12 | 20 USD | 180 USD |
| Year one | Both | 12 | — | 7,631 USD |
The conversion uses an approximate rate of 1.36 CAD to the dollar and is marked approximate for a reason: it moves. Budget in the currency you are billed in and treat the Canadian figure as a sanity check.
Now the part that is yours. Roughly 10,400 CAD a year is meaningless in isolation and unambiguous beside the gross margin on one order. Fill in your own number:
| If your gross margin on one order is | Orders needed to cover the year | Reads as |
|---|---|---|
| 2,500 CAD | About 4.2 | A steady stream, not a windfall |
| 5,000 CAD | About 2.1 | Two orders across twelve months |
| 12,000 CAD | About 0.9 | A single order clears it |
| 30,000 CAD | About 0.35 | A third of one order |
Nobody outside your business can fill the first column, and that is the point. A shop closing eight substantial contracts a year and one closing eight hundred small ones face the same price list and completely different decisions, and traffic charts tell you nothing about which you are. The work we scope for local suppliers starts from order value, not impression count.
Questions that come up before the purchase order
Can I run one domain on AutoSEO and another on FullSEO?
Yes. Both tiers are priced per domain per month and nothing requires the domains in one account to share a tier. A common split is the quote-generating main site on the upper tier and a parts domain on the lower one. Site tags let you filter the panel by domain group so the two do not blur together.
Do the add-ons come with either tier, or only the expensive one?
The slot blocks sit on top of either tier as separate lines, at 10 USD and 1 USD per slot in the fixed blocks above. An add-on is not a substitute for a tier, and the upper tier does not include them.
How long before we see anything at all?
First measurable movement typically appears after four to eight weeks. Where a specifier researches for weeks before submitting one enquiry, the gap between a ranking change and a quote request is longer again. Budget on a twelve-month horizon and read month two as an indicator, not a result.
Is a bigger PBN block simply better?
No. Volume and quality are different variables. The 500-slot block costs as much per month as the entire upper tier, and a narrow term set can exhaust its useful placement space well below that. Start small, read what happens to the terms you care about, and change the block on evidence.
We have almost no search volume on our real terms. Is this worth it?
Low volume is normal when queries carry part numbers, capacities and standards, and it is not the same as low value. The test is whether the few people typing those terms sign orders. If they do, a small pool of exact terms beats a large pool of broad ones — which is why the three verdicts repay care.
The realistic horizon, and which tier fits which shop
Two clocks run at once. The first is the platform's: four to eight weeks to first measurable movement, when rankings and impressions begin to shift distinguishably from noise. The second is your market's, and it is slower: a plant engineer who finds a capacity page in March may request a quote in June and issue a purchase order in September. Any verdict reached before both clocks have run is a verdict on the first only.
Nobody in-house owns search
The work has to happen continuously and the person who would do it is quoting jobs. Automation closes that gap at the lowest price on the list.
Deep catalogues, broad coverage
Thousands of parts pages that need to exist, be found and be indexed rather than individually curated.
Somebody will use the veto
An applications engineer or technical sales lead with firm views on terminology, and a recurring slot in the week to act on them.
Page copy carries claims
Where a spec page states ratings or tolerances, automated edits need a person in front of them before they publish.
The whole argument compresses to this. The monthly figure is known; the margin on one closed order is known to you; the only uncertain quantity is how many orders a year of consistent visibility produces. Argue internally about that number rather than about feature lists, because it decides whether you renew in month thirteen. Neither the partner network behind the placements nor the panel's reporting can settle it for you.
The shortest defensible start: put the domain that precedes quote requests on the tier matching whether anyone will curate it, the catalogue on the lower tier, take the smallest add-on block or none, and give it two full quarters. We have written elsewhere on how technical pages get found in the first place — the prerequisite to any of this being worth paying for.
When you are ready to price this against your own domains rather than an example, open the panel and set both domains up side by side — the tiers, the slot blocks and the keyword pool are all visible before anything is committed.
